Can I put numbers on the chart?

Yes. Replace the second line with a metric, such as Retention Day 7 at 28%, update it each week and export again.

How do I draw a dashed line?

Write -.-> instead of -->. With a label it is -.->|text|.

I want a funnel instead.

A funnel stresses drop-off and this chart stresses the cycle. For a funnel, use a top-down flowchart and write the conversion rate on each line.

User growth loop flowchart template

Previewed in the “Indigo” theme; you can switch themes in the editor

When to use it

Use it in growth plans, weekly and monthly reviews, or to introduce the acquisition-to-referral model to a new teammate. The chart is a horizontal loop: referral feeds acquisition, and churned users return to activation through win-back.

Make it yours

Replace the second line of each stage with your key metric and its current value.
Solid lines are the main path and dashed lines are churn; click a node to change its color and highlight a stage.
The "first key action" differs for tools, content and commerce products, so define yours.

Mermaid code

user-growth-loop-flowchart.mmd

flowchart LR
    A[Acquisition<br/>Channels and sign-ups] --> B[Activation<br/>First key action]
    B --> C[Retention<br/>Day 1 and day 7 return]
    C --> D[Revenue<br/>Purchase or subscription]
    D --> E[Referral<br/>Shares and invites]
    E -->|Brings new users| A
    B -.->|Not activated| F[Churn]
    C -.->|Stops returning| F
    D -.->|Does not renew| F
    F --> G[Win-back<br/>Messages and offers]
    G -->|Returns| B

Ask an AI for one with this structure

Send the prompt below to ChatGPT or Claude, then paste the whole reply into the editor; the code inside is detected automatically.

prompt.txt

Draw a user growth loop flowchart with Mermaid flowchart LR syntax. Connect five nodes in order: Acquisition, Activation, Retention, Revenue, Referral, and link Referral back to Acquisition with the label "Brings new users". Add dashed lines from Activation, Retention and Revenue to a Churn node. Connect Churn to Win-back, and Win-back to Activation with the label "Returns". Give each node a second line using <br/> that explains the stage, with no parentheses in node text. Output only the mermaid code block.

FAQ

Can I put numbers on the chart?: Yes. Replace the second line with a metric, such as Retention<br/>Day 7 at 28%, update it each week and export again.
How do I draw a dashed line?: Write -.-> instead of -->. With a label it is -.->|text|.
I want a funnel instead.: A funnel stresses drop-off and this chart stresses the cycle. For a funnel, use a top-down flowchart and write the conversion rate on each line.

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Updated 2026-11-11